Related expertise
Biography
Joost is a lawyer specialising in intellectual property (IP), advertising and internet law. His expertise covers copyright, trademark and design law, as well as trade and domain names, design protection, slavish imitation and unfair competition, including trade secrets.
He also advises on advertising law, including misleading and comparative advertising, particularly in the context of websites, social media, AdWords, online reviews and unlawful publications. He is an experienced litigator, acting in interim relief proceedings, proceedings on the merits, appeal and attachment proceedings, including evidentiary attachments.
In addition, he assists clients with drafting and negotiating IP agreements, such as assignment, licensing and restructuring arrangements, and provides broader legal support in relation to branding, design, product portfolios and online advertising campaigns.
Joost is an editor of the BMM Bulletin (Benelux Association for Trademark and Design Law). He regularly gives seminars and lectures on various IP topics and publishes academic articles. He is a member of the Association for IP Litigation Lawyers (VIEPA), the Dutch Intellectual Property Association (VIE/AIPPI), the Copyright Association (VvA), BMM and the Advertising Law Association (VvR).
Work highlights
- Enforcement and protection of trademarks, trade names and copyright.
- Interlocutory appeal on Google Adwords advertisements.
- Involved in appeal on protection of design, design and slavish imitation.
- Principle dispute over entitlement to equitable remuneration and author's contract law.
Languages
Experience and education
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1998 - 2005
Dutch law, University of Groningen
World Trademark Review (WTR): 'Joost Becker, a distinguised partner at Dirkzwager, is a prominent figure in IP, advertising and internet law. With strategic brilliance, het not only litigates fiercely but also crafts ingenious trademark strategies, ensuring his clients’ brands shine amids legal coplexities (2024) ... a very diligent lawyer who fights the fight for his clientele, a personable and wise practicioner: a fine choice for clients seeking to preserve and defend their rights in the region and beyond (2023)'.
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