Dirkzwager legal & tax introduces new brand positioning: Dirkzwager Nearby

6 november 2024, last updated 6 november 2024

Dirkzwager legal & tax this week introduces a new brand positioning centered around the core theme: 'Close'. In a strongly polarizing zeitgeist in which the challenges become bigger and more complex, there is a need for a firm that is close to the client and to the major issues in society, Dirkzwager underlines in its communication through print, radio and social media. For the creative translation, the firm worked with Introdans, an (inter)national dance company with which Dirkzwager has maintained warm ties for 25 years.

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Time for the next step

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"It has been a number of years since Dirkzwager's commitment to the importance of knowledge sharing, which has now become commonplace in the market," said Ronald van Wetering, managing director at Dirkzwager. "It was time for the next step in our positioning. In this we find it very important that what we say is 'real'. Research among clients and colleagues confirmed that our committed collaboration, professional approach, broader social perspective and our high-quality and pragmatic advice to help clients navigate an unpredictable environment are recognized in the marketplace."

Close to the challenges of our time

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In its positioning, Dirkzwager brings strategic focus to relevant and topical social issues in which broad and deep expertise has been built such as future-proof healthcare, the energy transition, opportunities & challenges in housing and shaping the agile enterprise. Challenges that can be efficiently addressed with lawyers, notaries and tax specialists under one roof. The target group of medium and large (inter)national companies and government institutions is also deliberately targeted.

Joost Bockwinkel, Head of Marketing & Business Development said, "Our people-oriented approach and focus on socially relevant issues, combined with high-quality and applicable advice for our clients is encapsulated in core theme: Close. It is this balance between professionalism and professionalism on the one hand and attention to human interaction on the other that makes Dirkzwager unique. With our introduction campaign we want to further strengthen this towards our target groups."

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In collaboration with Introdans

Roel Voorintholt, Artistic Director of Introdans: "Although we are active in a completely different field, namely professional dance, there are many similarities between Introdans and Dirkzwager. It is not only about delivering quality, but also  about aspects needed to achieve a top performance. Empathy and mutual trust are the core values of our company and therefore of our collaborations; through creativity and professionalism we achieve the maximum result In addition, we both have to move with a changing zeitgeist. This requires blood, sweat and tears, but above all love for our profession. It is very inspiring to visualize these similarities with our partner Dirkzwager."

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